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At TabletopJournal, we often speak about the importance of selecting the proper glassware to maximize the craft beer experience. Well, it seems that if craft brewers expect to achieve the kind of growth levels that their association suggests they will reach, then making sure that customers have the maximum opportunity to enjoy the full craft beer experience will be critical. In a recent article on Technomic's Blog page, author Donna Hood Crecca described the lofty growth goals for the craft beer segment as put forward by the Brewers Association. There can be little doubt about the strong growth of the craft beer segment. Yet to continue that growth in the face of increasing competition from wine and spirits, a changing demographic, and an overall larger base size seems a bit daunting, according to Crecca. Therefore, we would suggest that both craft brewers and operators will need to pay close attention to just how those beers are served in order to maximize the flavor, aromatics and, generally, the overall experience for the craft beer customer. There are a number of glassware manufacturers who have developed wide ranging beer glasses specifically to elevate and enhance the craft beer experience. We have written about many of them recently here on the pages of TabletopJournal. Operators need to view glassware….and, frankly, all tabletop….as an area of opportunity for guest experience enhancement rather than an area of expense from which they continue to try and save money. Hopefully, the words on these pages, combined with an increasingly discerning hospitality guest, are moving things in the right direction. To read the entire article from author Donna Hood Crecca, go here: https://blogs.technomic.com/brewers-great-expectations-craft-beer-at-20-by-20/
In North America, Libbey is the source for Spiegelau glassware and you can learn more about it by going here: http://foodservice.libbey.com/
In the rest of the world, you can go to the Spiegelau website by going here: http://www.spiegelau.com/home/ Here at TabletopJournal we have written extensively on the craftbeer guest experience and how having the proper glass helps to further enhance the specific taste of the wide variety of craftbeers that continue grow in number. Craftbeers continue to grow in popularity and having the proper glassware is an easy way for a restaurant or bar to differentiate itself from its competitors down the street. With the growing number of craftbeer vareties available, it's sometimes gets hard to know which glass is right for which beer. The website KitchenDaily.com has come up with an easy guide to matching up the most popular beer types with the best glasses to serve them in. We like simple and this is quick & easy guide to insure you are serving your beer at its best and that you have plenty of satisfied craftbeer customers. "Beer should be put into a glass for two reasons," says Charlie Bamforth, professor of Malting and Brewing Sciences at the University of California, Davis told KitchenDaily.com "One is, if you drink the beer straight out of the bottle or a can, you don't get the full appreciation of flavor because most of the flavor of beer is detected through the nose. By dangling your nostrils in the beer—in the headspace above the beer—you actually get a full appreciation of the aroma. The second reason you want to pour it in a glass is so that you can admire the foam, and the appearance of the product." One more example of how Tabletop Matters! To read the entire article in KitchenDaily.com, go here: http://www.kitchendaily.com/read/beer-glasses-guide?wwu=1
Libbey's FIZZAZZ laser etching Libbey Foodservice has expanded its Beer Master™ glassware offering to ensure foodservice and bartending professionals have the right glass for the right beer. Each Beer Master glass has been designed to maximize the flavor, aroma and presentation of the beer it contains. With nearly 140 glasses, from samplers and 23-ounce giants to pilsners and Belgian beer glasses, Libbey offers the industry’s largest assortment giving a unique presentation to classic beers as well as popular craft, import and specialty beers. “Foodservice professionals know using the right glass for the right beer improves a beer’s taste, aroma and aesthetic,” said Susan J. Dountas, director, foodservice marketing for Libbey. “Our vast collection of beer glasses complements the full range of beers on the market.” Select glassware features Fizzazz®, Libbey’s exclusive laser etching after-process on the inside bottom of the glass to accelerate the release of carbonation, creating increased effervescence that boosts the aroma and flavor of beer and promotes head retention. Among Libbey’s new products in the Beer Master line: · Pinnacle – its contemporary vertical design and heavy sham is perfect for upscale craft and premium beer presentation. The Pinnacle glass has a flared pilsner shape and is available in four sizes. · Oktoberfest – offers a traditional Bavarian Biergarten-style for authentic German beer presentation. Its thick design enhances durability. The Oktoberfest mug is available in half-liter and one-liter sizes. · Munique Beer – features a tulip shape for upscale craft and premium beer presentations, including Pale Ale, IPA, Pale Lager, Amber Lager, Saison, Lambic and fruit beers. The Munique Beer glass now is available in a 21 ¼-ounce size for large draft pours. · Glass Can – designed to replicate a beer can, its 16-ounce capacity is ideal for draft or bottle service. The glass can be adorned with a restaurant or bar logo to build brand recognition or provide an opportunity for a “Keep the Glass” promotion.
And, for those attending the NRA Show at McCormick Convention Center, this would also be a great time to check out the great beer glass selections from people like Libbey, Cardinal Glass, Oneida/Anchor Hocking, Steelite, Luigi Bormioli from Bauscher USA, and Duralex. We know you realize the importance of having the right glass to give your guests the best beer experience possible. But, in case you need a little refresher course, here's a great - and short - video from CraftBeer.com
A week that lasts eleven days! Love it! Cheers. Duralex presents UNIE, glassware designed to create a memorable presentation for beer tastings at the bar or the table. Made in France of tempered glass, these glasses raise the bar in beer tastings -- offering clarity and durability for years. An artisanal crafted beer should be presented in a scratch-free, ultra-clear drinking glass. UNIE from Duralex offers this enduring transparency, revealing the complexity and beauty of a sensational beer. Duralex glassware, the mainstay of bistros and taverns in Europe, withstands the rigors of constant use. Duralex owes its birth to the industrial patent for molded, tempered glass, developed in 1939 in the La Chapelle Saint-Mesmin factory. This industrial process gives glassware perfect transparency and lasting clarity, and makes it practically unbreakable. The tempered glasses are equally suitable for cold or hot drinks, conveniently stackable, impact and chip resistant, microwave-proof and dishwasher-safe. Duralex is the only glass manufacturing company that manufacturers all of its products in France. To view more Duralex products, go here: http://food-service.duralexusa.com/ Glassware leader Cardinal Glass is up to something new with its beer glass collection.
They call it "Nucleation etching technology"....we think it should just be called "better tasting beer". |
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